niche marketing

December 7, 2011 by  
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Sun, 20 May 2012 19:09:37 GMT

Glenmark's different route to US drug market - Business Standard


Glenmark's different route to US drug market
Business Standard
The company has chosen a strategy to capture niche segments with limited competition, such as dermatology and oral contraceptives, in the world's largest drug market. “Glenmark's US product portfolio consists of focused presence in niche and high-entry ...

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Sun, 20 May 2012 17:32:37 GMT

Get The Answers: Niche foods can be big earners - New Zealand Herald


New Zealand Herald

Get The Answers: Niche foods can be big earners
New Zealand Herald
By Gill South and Christopher Price Christopher Price, director of Food Marketing, a PR and advertising company specialising in food manufacturing and retailing. Photo / Supplied Keeping your brand under consumers' noses is key, writes Christopher ...

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Sun, 20 May 2012 06:13:09 GMT

Lilly seeks niche for its blood-thinner Effient - Indianapolis Star


Lilly seeks niche for its blood-thinner Effient
Indianapolis Star
Its chief rival, Plavix, has gone generic in the US This week, low-priced knockoffs will start flooding the market. How to keep Effient on the prescribing pads of doctors? The survival plan by Lilly and its partner Daiichi Sankyo is this: They will ...

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Mon, 21 May 2012 00:08:01 GMT

Your marketing quote and niche ad option of the day – 21 May 2012 - Marketing magazine Australia


Marketing magazine Australia

Your marketing quote and niche ad option of the day – 21 May 2012
Marketing magazine Australia
Each weekday in May we'll bring you a niche, alternative or emerging advertising option that perhaps won't appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix.

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Fri, 18 May 2012 16:58:28 GMT

How To Find A Profitable Niche For Affiliate Internet Marketers Video Revealed - WebWire (press release)


How To Find A Profitable Niche For Affiliate Internet Marketers Video Revealed
WebWire (press release)
How to find a profitable niche for affiliate Internet marketers is not a simple task. This is why BarryRealMarketing.com has revealed Mark Ling of Affiloblueprint 3.0 as a great resource to get more training. Affiliate Internet marketers that want to ...

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Sun, 20 May 2012 09:26:18 GMT

First-time homebuyers more likely to be female - The Province


First-time homebuyers more likely to be female
The Province
A new HGTV Canada show called Buy Herself premièred April 16 to show how single women have shifted from being a niche portion of the real estate market to a significant part of the housing equation. The tag line is "No man. No dual income. No problem.

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Wed, 09 May 2012 12:29:18 GMT

Telenovelas Are The New Coveted Marketing Niche - Huffington Post


Telenovelas Are The New Coveted Marketing Niche
Huffington Post
But the marketing formula does something more than advertising cars and electronic gadgets. It confirms the rise of Spanish-language telenovelas in the US as an important marketing niche. "Much of the total TV output in the world is telenovelas," said ...

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Mon, 07 May 2012 00:03:56 GMT

Medical Travel Morphing Into Niche Markets, Study Finds - Travel Market Report


Medical Travel Morphing Into Niche Markets, Study Finds
Travel Market Report
by Nick Verrastro A new study predicts that much of the growth in medical travel will be focused in three niches – dental, cosmetic and fertility services. The 2012 Medical Tourism Facts and Figures study, released recently by the International Medical ...

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Sun, 06 May 2012 08:04:54 GMT

Local energy drink maker has found niche market - TheReporter.com


Local energy drink maker has found niche market
TheReporter.com
In the saturated energy drink market, Spearman said he always believed the military aspect of the beverage -- and its ingredients -- would eventually be on the front lines of sales. "It's been one of those uphill battles. I'm David against Goliath," he ...

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Fri, 18 May 2012 17:28:15 GMT

Top 150 Annual Niche Brands Report 2012 - Drug Store News


Drug Store News

Top 150 Annual Niche Brands Report 2012
Drug Store News
For niche brands, getting a foot in the door of mass market retail is no easy feat, and the stakes remain high as retailers have, in recent years, trimmed SKU counts and grown increasingly risk-adverse. Yet, at the same time, retailers remain on the ...

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